I read a lot of web related articles and follow a lot of links. Occasionally I run across a truly helpful tool. I think this is one.
FAKESPOT does just that…helps you find fake reviews on products or services as you shop. You simply copy the URL of the page that contains the reviews and paste it into the analyze bar and press enter. You will quickly see a screen that rates the page with a A thru F rating and give the reason why. In looking into this I found that a bad rating was almost always caused because the reviews were altered or deleted.
Fakespot.com currently works on the retailers listed below. There may be other sites but these are the ones they list.
Give it a try this holiday season as you are trying to buy gifts online.