My recent work with a southern California catering company has opened my eyes to that whole scene and I am quite amazed. I did a website for Brewwings, LLC (www.brewwing.com) It was a small project paid for by the family budget as they try to get their dream off the ground. They have good day jobs, but have a vision and are willing to spend time and money to make it a reality. Thank goodness they are young.
This is the season in Texas for fairs and festivals. In the past three weeks I have been to a couple…Grapefest in Grapevine TX (themed around the blooming North Texas wine industry) and Octoberfest in Addison Tx (themed around the German heritage of many good Texans). Tomorrow we have Aspasians Day here in my hometown of Rockwall, TX. The local arts community host these twice a year.
Each of these, no matter how large or small, has vendors who are betting that a day or two of hard work will pay off for them. Be they food, crafts or services vendors they fall into one of two categories.
- This event is what they do. (Marketing their product at the fair or festival) Their profits and success is determined by money in the till at the end of the show.
- This is advertising for what they do. Show and tell at the street level where crowds come by them is how the hope to drive engagement and drive a transaction.
I had considered the second of these types but not spent much time on the first. I hope to do that over the next few weeks. In a way this form of catering reminds me of when Apple launched ITunes. They did not create music but changed the world with how it is delivered.
The BrewWing bunch is in Oceanside CA. So I may never get to try their chicken wings, but knowing the hard work and devotion to their brand…I bet they are awesome!