One of the most difficult tasks I face when doing SEO work for my clients is wading thru enormous numbers of results. My oldest client is a manufacturer of industrial loading ramps, portable docks, dock boards and yardramps. In trying to judge or identify competition I might go to a blank page in type in “portable dock”. My intent would be to obtain info about a industrial product allowing a forklift to move in and out of trucks. The reality is I might get this as a result.
Obviously that is not of interest to me but informs me that I will be competing with that type of info if I use the broad match search. Google has a number of operators that can help to pinpoint the information I am looking for. In this instance I can simply add the minus sign and any word(s) I would like to exclude. Now my search is
“portable dock – boat” and I get much better results. Not perfect because now I see this…
Now I edit my search term by adding another exclusion. It becomes “portable dock -boat -Nintendo”.
Now I am dealing with a much cleaner set of search results for my task. There are more than 40 search operators that can really clean up the overwhelming number of sites, pages and documents you are faced with even on the simplest of querys. You can see a list of them on the Google Search Help page.